8:00 – 8:30

Registration

8:30 – 8:45

WELCOME REMARKS from ORGANIZERs

Center for Science & Technology Information of Ho Chi Minh city (CESTI)

IDG Vietnam &  Indochina

WELCOME SPEECHES from GUESTS OF  HONOUR

Dr. Hoang Van Phong – Minister – Ministry of Sciences and Technology

Dr. Nguyen Minh Hong - Vice Minister - Ministry of Posts and Telematics

Ho Chi Minh City Peoples’ Committee

8:45 – 9:15

Keynote 1:

General about Intellectual Property and Intellectual Property – Intangible Property in business

Dr. Nguyen Trong – Chairman

The Consultancy Association of Hochiminh City

9:15 – 10:00

Keynote 2:

Online marketing tools, performance, research and development resource and social impact

10:00 – 10:15

Coffee Break

10:15 – 10:45

Keynote 3:

Copyright infringement as a crime

10:45 – 11:15

The legal issues of Intellectual Property and Intellectual Property – Intangible Property in business

MA Dao Minh Duc - Director, Intellectual Properties Department

Transferring right in business – Franchising.

PhD Ly Quy Trung – Director, Nam An Group

11:15 – 12:00

Technologies and models to share the value of IP

IP of Communication through Information Networks

12:00 – 13:30

Lunch

13:30 – 14:00

ICT in the community, creating a culture of ICT usage in business ad well as in daily life 

Protection of e-commerce transactions

14:00 – 14:45

Assessing technology in technology transfer

Dr. Doan Van Truong – Financial Specialist

Keyword and Pop-up Advertising: Fair or Unfair Competition?

14:45 – 15:15

Successful and effective in house application of ICT to heighten the competitive advantages of company products or services

Brand measurement techniques.

PhD Nguyen Trọng - Director of The Consultancy Association of HoChi Minh City

15:15 – 15:30

Coffee Break

15:30 – 16:00

Measurement experiences Intellectual Property and Intellectual Property

Intangible Property report of specialists/ enterprises in Vietnam.

Chairman of VINAMILK, Director of Saigon Cosmetic Company

16:00 – 16:30

Discussion of The Ministry of Science and Technology leaders to build, develop and evaluate the value of Intellectual Property and Intellectual Property – Intangible Property 

17:00

End of Conference